Vision

To be the most trusted regional reference in evidence-based pharmacognosy and natural products.

Mission:

To utilize teaching, scientific research, community service, and strategic partnerships to build a knowledge-based economy, solve national scientific and industrial problems, and meet the labor market requirements in the field of pharmacognosy and natural products.

Strategic Objectives:

The pharmacognosy department's strategic plan shows five goals :

• Achieve a knowledge-based economy through conducting applied scientific research.
• Develop strategic business partnership systems and procedures.
• Establish focus groups for medicinal, aromatic, and toxic natural products.
• Diversify sustainable communication channels with government institutions and all segments of society.
• Adopt academic programs aligned with community needs, labor market requirements, and accreditation bodies.

Values:

• Scientific integrity
• Quality and excellence
• Partnership and integration
• Professionalism
• Social responsibility
• Initiative, creativity, and innovation